I'm Zeyad Erekat. I film stories that are raw, timeless and unapologetic, and turn moments into cultural statements.
The 1 Billion Acts of Kindness campaign in Ghana, building a village with 1BFS, MBRGI and the Varkey Foundation. Three campaign films, plus the edit, BTS film and stills.
An interview film, behind-the-scenes reels and pitch-side stills for Gulf United.
The adidas Predator launch with Dè Favela: football shirts, DJs and a packed room with the new boots in every hand. Event film and portraits from the night.
A night shoot in collaboration with Porsche: a fashion film and stills, shot on location after dark with the grain and attitude intact.
Courtside for Dubai Basketball in their adidas kit against Crvena Zvezda at Coca-Cola Arena: the drives, the dunks and the moments between plays.
"100 Dreams", a vertical interview film with Simon Squibb at the 1 Billion Followers Summit. Filmed, lit and edited for social.
The New Balance 1906 in black and magenta, shot at night in old-town alleys: wooden doors, clay walls, lace socks and silver rings.
Quavo live in Dubai: on stage under the lights, in the smoke and in black and white, shot from the front of the crowd.
Sole DXB, the region's festival of sneakers, music and street culture: Kaytranada on the main stage, the DJs and the best-dressed crowd in Dubai, filmed and shot through the night.
A studio lookbook for Born in Exile, then backstage with the brand at Dubai Fashion Week: the looks, the models and the last touches before the show.
The Tabasco Drip Society night with Chef Halawa: giant bottles, neon, the full sauce range and the chef serving straight from the kitchen to the table. Event film and stills from the night.
Backstage with Emergency Room: embroidered vintage textiles, lace, Timberlands and red lips, from the last fittings to the designer's final bow.
A campaign for the local label Utopia: a vintage green Rolls-Royce, Persian rugs, a carrom board and an oud, styled with the brand's jerseys, embroidered shirts and caps.
Club nights, DJ sets and packed rooms, from Bodega and beyond, filmed from inside the energy with the neon and the grain left in.
An editorial studio day: white sheets, heels and gold, a blue G-Class door and lace in the dressing room. Shot on flash with the grain left in.
Low-key streetwear portraits: one light, a dark backdrop and the shadows doing the work.
Styled shoots, portraits and live events. The same raw energy, with more room to breathe.
Most people know me as Zerekat. I'm a Dubai-based videographer, photographer and editor with Jordanian and Egyptian roots, filming fashion, street culture, music and events across the Middle East.
Raw, in-the-moment coverage of fashion, streetwear, music and events.
Edits that move with the energy of the room, the music and the crowd.
Vintage, VHS-inspired colour that gives every project a look you can recognise.
Bold, raw and timeless films for fashion, streetwear, music and events.
From clean cuts to full edits, finished in the signature VHS look.
Fashion, street, portrait and event photography.